MEGT Marketing - Social Media Co-ordinator

OBJECTIVES OF THE DIVISION

The objective of the Office of CEO is to provide high level, effective and efficient support to the CEO; and Corporate department and Divisions.

The primary objective of the Marketing Department is to position MEGT as a preferred provider of employment, training, education and workforce skills.

 

POSITION DESCRIPTION

This is an important role within the Marketing division where the primary responsibilities include:

  • Managing, monitoring and engaging with MEGT’s various social platforms and audiences/communities.

  • Sourcing, creating and publishing content on social platforms to a high-quality standard.

  • Identifying and engaging with relevant industry and government identities and thought leaders via online platforms and communities.

 

RELATIONSHIPS

The role reports to the Communications Manager and liaises closely with the rest of the Marketing team. As a public-facing support service, it is essential to establish positive collaborative working relationships with MEGT’s Executive Team, managers and staff. As the external voice of MEGT, it is also essential to build and maintain positive relationships with external customers, prospective clients, competitors, peers, other industry stakeholders, and the broader community.

 

DIMENSION

Division:    Office of the CEO/Marketing

Employees directly supervised:    Nil

Agreed outcomes:    As per Key Performance Indicators 

 

MANDATORY QUALIFICATIONS AND EXPERIENCE

  • Experience in managing social media platforms and communities.

  • Demonstrated strategies to grow social communities and engagement.

  • Ability to multitask, prioritise and manage time to meet deadlines in a fast-paced working environment.

  • Demonstrated ability to build and actively manage effective relationships with external and internal stakeholders.

  • Ability to adapt tone of voice in line with marketing strategies on different social media platforms and to target audiences.

  • Understanding the use of online metrics and social media analytics to make recommendation for decisions and actions.

  • Ability to implement strategic solutions relating to MEGT branding, promotion and other online activity.

  • Strong attention to detail including spelling, punctuation and grammar.

  • Willingness to embrace challenges and take initiative to deliver services that meet and exceed the current and future needs of MEGT customers.

  • Ability to work well in a small team, acting with trust and integrity to promote positive collaboration and open discussions.

  • Positive customer service attitude and commitment to measuring and monitoring customer satisfaction.

  • Ability to determine and prioritise time-critical content creation and engagement strategies.

  • Awareness of and compliance with organisational policies and Australian legislation.

 

SKILLS, KNOWLEDGE AND ABILITIES REQUIRED

  • Knowledge and/or proven results in brand marketing campaigns, content creation and experience in working across various social media platforms.

  • Understanding of online marketing, plus an awareness of and interest in new trends and technology in social media and content marketing.

  • Excellent inter-personal skills and a collaborative approach to business relationships.

  • Ability to work efficiently and effectively, both as part of a team and autonomously.

  • Excellent written and verbal skills.

  • Creativity and initiative, with a client and consumer-centric approach.

  • Passion and commitment to consistently deliver a high-quality standard of service.

  • A positive ‘can do’ attitude, and a willingness to seek guidance whenever required.

  • Experience with Microsoft Office, social media publishing, interaction and reporting (including Facebook, LinkedIn, Twitter), and scheduling platforms.

  • A marketing or advertising qualification is desirable but not essential.

 

DUTIES AND RESPONSIBILITIES

  • Managing and monitoring MEGT online communities and platforms.

  • Planning facilitation and review of content curation across social media and digital channels including Facebook, LinkedIn, Twitter and the internet, in line with the organisation’s tone of voice, campaign objectives, and overall marketing goals.

  • Support the implementation of our social media strategy across multiple platforms to grow MEGT’s social media presence, and increase the business’ overall brand awareness.

  • Escalating as necessary business referrals to the appropriate staff.

  • Using MEGT Marketing quality assurance protocols and tracking processes to facilitate the creation and delivery of projects.

  • Sourcing and creation of content relating to customer satisfaction for publication within online communities.

  • Monitoring profiles and individuals of interest that are relevant to our industry, including government and industry bodies/individuals and thought leaders, recognising and celebrating achievements where appropriate. 

  • Liaise with other MEGT staff in order to understand current and future needs and expectations of MEGT customers to provide quality content and customer service.

  • Facilitate projects with the assistance of in-house studio personnel and external suppliers so they are delivered on time, within budget, at a high quality, and with full compliance.

  • Work collaboratively with graphic designers to plan and produce visually engaging social media content.

  • Report regularly on content and social media outcomes, utilising available data to identify opportunities for continuous improvement.

  • Work co-operatively with the Marketing team and assist with other marketing activities as required.

  • Undertake continuous professional development activities by engaging with the MEGT Performance Appraisal and Development Program. 

 

Note:  This Position Description is indicative of the initial expectation of the role and subject to change in line with requirements of the Department of Education and Training and/or MEGT’s goals and priorities, activities or focus of the job. The incumbent can expect to be allocated duties not specifically mentioned in this document, but within the capacity, qualifications and experience normally expected from persons occupying positions at this level.  

 

KEY PERFORMANCE INDICATORS

  • Creation and publication of timely, relevant, engaging and compliant online content in line with communications strategies and content plans.

  • Analyse and evaluate data to provide insights and monthly reporting on all social media platforms.

  • Maintenance of a consistent and positive organisational social media presence, and management of MEGT’s online communities in line with communications strategies and organisational objectives.

  • Meet all briefs, and deadlines, as requested.

 

HEALTH, SAFETY AND ENVIRONMENT RESPONSIBILITIES

All staff are required to take reasonable care for their own health and safety and that of other personnel who may be affected by their conduct.

 

DIVERSITY

MEGT is committed to welcoming and maintaining a diverse workforce, which will help us attract and retain a team of talented people to better serve our clients and improve business results.

 

PRIVACY NOTIFICATION

MEGT requires personal information relevant to your employment. The collection and handling of the information will be consistent with the requirements of the Privacy Act.

 

INFORMATION SECURITY COMPETENCIES

MEGT requires all staff to demonstrate and maintain an adequate and proportionate level of information security knowledge and competence.

 

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