MEGT Marketing - Copywriter and Communications Manager

Objectives of the Division:

 

The objective of the Office of CEO is to provide high level, effective and efficient support to the CEO; and Corporate department; and Divisions.

 

The primary objective of the Marketing Department is to position MEGT as a preferred provider of employment, training, education and workforce skills.

 


 

Objectives of the Position:

 

This is a key role within MEGT (Australia) Ltd. The primary focus of this role will be:

  • Copywriting

  • Corporate and internal communications

  • External public relations and media monitoring

 


 

Relationships:

 

The role is a direct report to the National Marketing Manager and has a close working relationship with other Marketing Department team members.

 

As an in-house, shared support service, it is essential to have good working relationships with MEGT’s Executive Team, managers and staff. As the external voice of MEGT, it is also essential to build and maintain positive relationships with external customers, prospective clients, community, competitors, peers, and other industry stakeholders.

 


 

Dimension:

 

Division:   Marketing

Employees directly supervised:   Nil

Agreed outcomes:   as per Key Performance Indicators

 


 

Selection Criteria:

 

  • Excellent copywriting & research skills

  • Experience in the development of written content to achieve business objectives including the ability to adapt message and tone to target audiences, to edit the work of others, and to convey complex policies, topics and service offerings in easy-to-understand language

  • experience interpreting and communicating Government and industrial relations policies and working within Government and industrial relations compliance guidelines.

  • Experience with the development and execution of Corporate/Internal communication strategies

  • Experience in management of Intranet content and the development of marketing and communication policies

  • Experience in reputation management, media monitoring and building relationships with various media outlets and industry bodies.

 


 

Qualifications, Skills and Attributes:                 

                                                 

  • a completed or currently being undertaken Bachelor degree in Marketing or Communications will be highly regarded

  • understanding of content marketing tactics, such as SEO, digital and traditional advertising, and social media marketing

  • experience in the development of written content to achieve business objectives including the ability to adapt message and tone to target audiences, to edit the work of others, and to convey complex policies, topics and service offerings in easy-to-understand language

  • ability to work confidently alongside, and maintain effective working relationships with a variety of key stakeholders

  • understanding of MEGT’s business operations and organisational strategies and goals

  • sound organisation and time management skills including the ability to multi-task and prioritise

  • driven, self-motivated and works well autonomously and within a team

  • two+ years of experience in Content Marketing and/or Copywriting

  • ability to act with diplomacy and discretion when dealing with sensitive and confidential issues

  • proficiency in all major business software applications (Adobe Creative Suite, Microsoft Office, etc.).

 


 

Duties and Responsibilities:

 

  • in conjunction with the National Marketing Manager and the Brand and Campaign Manager, develop, implement and deliver comprehensive external content marketing strategies including multi-channel distribution plans that align with corporate objectives and drive brand awareness and engagement

  • in conjunction with the National Marketing Manager and Executive Team, develop, implement and deliver a comprehensive and strategic internal communications strategy to increase employee engagement through effective, positive and consistent internal communications

  • develop standards, systems and best practices for managing the content life cycle including creation, distribution, maintenance, retrieval and repurposing, retiring, and analysis

  • develop and manage MEGT’s brand “voice”, ensuring all content is on-brand, consistent in style, quality and tone, and optimised for search and user experience across all channels including digital, social media, email, mobile, video, radio, print advertising and print collateral

  • collaborate with Marketing Team members, MEGT Executive Team members, and other key internal and external stakeholders to identify and action content needs and opportunities

  • write compelling campaign copy in line with campaign brief, deadline and goals

  • keep informed of Government policy or funding updates, industrial relations requirements, and any other information relating to the Vocational Education and Training sector, and action or escalate content and/or campaign opportunities accordingly.

 

(Note: The incumbent can expect to be allocated duties not specifically mentioned in this document, but within the capacity, qualifications and experience normally expected from persons occupying positions at this level.)

 


 

Key Performance Indicators:

 

1. Copywriting

  • Meet all campaign requirements and deadlines as requested and in line with MEGT’s brand voice, business objectives, communication strategies and content plans.

  • Undertake independent research where relevant to add value to campaign briefs and content.

  • Provide proof-reading and editing support where required.

  • Keep abreast of industry activities, sector challenges, policy and reform.

 

2. Corporate and internal communications

  • Develop, maintain and oversee internal communication strategies and content plans including weekly Kickstart and quarterly Exec Connect eNewsletters.

  • Oversee and contribute to the content management of the MEGT intranet, MEGT Connect.

  • Assist in the development of marketing and communications policies and procedures.

 

3. External public relations and media monitoring

  • Monitor external and social media for news relating to the company to maximise opportunities for positive public relations and minimise the impact of negative media attention.

  • Monitor external media for news relating to the Vocational Education and Training sector and forward leads to relevant business units when identified.

  • Provide communications and PR support to all business units.

  • Source and action editorial opportunities, write press releases, act as media liaison and actively nurture and maintain effective media networks.

  • Participate as directed as an informed and effective member of the crisis communications team.

  • Provide communications support for organisational and special events (internal and external) as needed, including speech writing, presentations, and PR.

 


 

Health, Safety and Environment (HSE) Responsibilities:

 

All staff are required to take reasonable care for their own health and safety and that of other personnel who may be affected by their conduct. All Managers and Supervisors will require further statements re their responsibilities for direct reports.

 


 

Diversity:

 

MEGT is committed to welcoming and maintaining a diverse workforce, which will help us attract and retain a team of talented people to better serve our clients and improve business results.

 

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